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Website content guidelines

How to write for our website and our A to Z style guide.

Bullets and numbering

Bullet points help to break text up and make it easier to scan. When you use bullets make sure:

  • you use at least 2 bullet points
  • you use no more than 7 bullet points
  • each bullet point only includes one sentence
     

To introduce bullet points: 

  • use a lead-in line ending in a colon
  • start each item with a lowercase letter
  • do not use a full stop at the end

This will help to make your bullet points scannable for users as they read your content. 

An example of bullet points

At the library you can:

  • borrow books
  • attend reading sessions
  • find out about courses

Numbered lists

Numbered lists:

  • should only be used for sequential instructions where things must be in that order
  • must be written in sentence case, therefore, start the first word after each number with a capital letter and use a full stop at the end.

An example of a numbered list

You must:

1. Tick the medical box on your online application.
2. Submit supporting medical evidence from a doctor or consultant.
3. Complete the eAdmissions form.